Marketing
Director, Customer Marketing, San Jose, CA
Service Marketing Manager: Hi-Touch/Value Added Services, San Jose, CA
Services Marketing Manager, San Jose, CA
Sr. Product Marketing Manager, WebEx Support Center, San Jose, CA
Sr. Web Developer, San Jose, CA
Director, Customer Marketing
Location: San Jose, CA
Job Number: 0000
The Director of Customer Marketing will be responsible for the strategy, planning and successful execution of various customer marketing programs focused around installed base, loyalty, referral and viral marketing with the ultimate goal of driving additional services revenue, net new customer acquisition and customer loyalty. These programs may include upsell / cross sell campaigns and promotions, loyalty programs, user conferences and groups, viral marketing initiatives (both within and external to the service), referral initiatives to increase WebEx market share, and in-service messaging and promotions. The Director will devise means to effectively test, measure and internally market the results of these programs as well as define system requirements to support as necessary. The qualified candidate will also manage a team of 2 - 3 marketing managers. Customer adoption programs are not defined within the scope of this position, as they are managed with the customer-facing post-sales group (Customer Care). However, it is imperative that the Director work closely with the Customer Care group to leverage synergies across the two programs groups and ensure consistent messaging and branding across all customer programs.
This position will provide the opportunity for a qualified Director to shape the overall role and contribution of the Customer Marketing team. The Director will be responsible for driving overall customer marketing strategies that align with business unit objectives of increased loyalty, improved cost per sale, increased cross-sell of other service and greater revenue from the installed base. The Director will work closely with the Customer Marketing team, the marketing acquisition team, marketing communications, the 3 customer segment teams, our customer adoptions programs team and various marketing agencies to implement programs against these strategies.
WebEx's business spans 3 business segments: individual users, small corporate and departmental customers and Fortune 1000 accounts, so the Director will face a broad range of business and marketing challenges. This includes the ongoing improvement of our customer data in order to support more sophisticated marketing programs. He or she will also have frequent contact with members of the WebEx Management Team.
Desired Qualifications and Experience:
- 10+ years experience in installed base customer marketing, direct marketing and relationship marketing, preferably in a subscription or annuity business.
- Demonstrated experience in both B-to-C and B-to-B marketing, within a service-based ASP environment a plus.
- Proven experience leading a team of marketing professionals, managing outside agencies as well as internal cross-departmental relationships
- Proven analytical skills and an ability to understand and formulate programs based on data driven analytics.
- Ability to effectively work within in cross-functional environmentto achieve success for all targets and programs within budget.
- Experience operating at a senior levels within a company and liaising with senior management on a day-to-day basis
- Excellent written and verbal communication skills, flawless presentation skills.
- Proven ability to build strategically sound and comprehensive marketing plans that support overall corporate and business objectives.
- Experience in fast-paced and rapidly growing business environment, flexibility to quickly adapt strategies and programs to meet overall business and corporate goals.
- Customer Service/Relations experience a plus.
Service Marketing Manager: Hi-Touch/Value Added Services
Location: San Jose, CA
Job Number: 2249
Webex Communications Inc is seeking an experienced Services Marketing Manager to be responsible for marketing strategies and programs targeted towards current and future customers. The role is outbound focused and will handle go-to-market strategies, messaging, marketing programs, sales support materials & training. The Services Marketing Manager will work closely with, Customer Care, Sales and Product Marketing teams to develop and deliver Service related marketing programs.
The role is both strategic and highly tactical and requires a flexible and highly adaptive approach to ramp-up conditions. The position requires exceptional collaborative, teaming and consensus building abilities, as well as proficiency in cross-discipline, cross-divisional and cross-product group cooperation.
Overall Responsibilities
- Developing Packaging, Pricing, Product roadmaps and promotions services outside the meeting experience
- Develop market strategy for post sales, high touch people services
- Develop messaging and training for customer facing organizations
- Build integrated marketing programs to increase key business drivers and revenue from new and existing programs
- Oversee and track key measurements and results for analysis
- Coordinate and conduct training for customer facing organizations
- Build messaging platforms for web, email and print materials.
Desired Qualifications and Experience:
- Minimum of 5+ years of product marketing experience in a software or service applications company with 8+ years of work experience in technology. Telecommunication Services background REQUIRED.
- Audio, Video, managed services experience a plus.
- Demonstrated ability to contribute strategic level thinking and influence direction
- Demonstrated experience creating and executing detailed marketing plans that drive sales and revenue
- Demonstrated leadership and team-building skills to create shared visions and accomplish team goals
- Strong organizational and attention to detail skills.
- Experience developing and delivering outbound product messages independently.
- Experience working on multiple products and services simultaneously.
- Exceptional written and verbal skills.
- Degree in Marketing or Business or Engineering
- Technical Product Management perspective is a plus
Services Marketing Manager
Location: San Jose, CA
Job Number: 2249
Webex Communications Inc is seeking an experienced Services Marketing Manager to be responsible for marketing strategies and programs targeted towards current and future customers. The role is outbound focused and will handle go-to-market strategies, messaging, marketing programs, sales support materials & training. The Services Marketing Manager will work closely with, Customer Care, Sales and Product Marketing teams to develop and deliver Service related marketing programs.
The role is both strategic and highly tactical and requires a flexible and highly adaptive approach to ramp-up conditions. The position requires exceptional collaborative, teaming and consensus building abilities, as well as proficiency in cross-discipline, cross-divisional and cross-product group cooperation.
Overall Responsibilities:
- Developing Packaging, Pricing, Product roadmaps and promotions services outside the meeting experience
- Develop market strategy for post sales, high touch people services
- Develop messaging and training for customer facing organizations
- Build integrated marketing programs to increase key business drivers and revenue from new and existing programs
- Oversee and track key measurements and results for analysis
- Coordinate and conduct training for customer facing organizations
- Build messaging platforms for web, email and print materials.
- Minimum of 5+ years of product marketing experience in a software or service applications company with 8+ years of work experience in technology. Telecommunication Services background REQUIRED. Audio, Video, managed services experience a plus.
- Demonstrated ability to contribute strategic level thinking and influence direction
- Demonstrated experience creating and executing detailed marketing plans that drive sales and revenue
- Demonstrated leadership and team-building skills to create shared visions and accomplish team goals
- Strong organizational and attention to detail skills.
- Experience developing and delivering outbound product messages independently.
- Experience working on multiple products and services simultaneously.
- Exceptional written and verbal skills.
- Degree in Marketing or Business or Engineering
- Technical Product Management perspective is a plus
Sr. Product Marketing Manager, WebEx Support Center
Location: San Jose, CA
Job Number: 2235
Webex Communications Inc is seeking an experienced Product Marketing Manager to be responsible for marketing strategies and programs targeted towards current and future customers. The role is outbound focused and will handle go-to-market strategies, messaging, marketing programs, sales support materials & training. The Product Marketing Manager will work closely with, Sales and Product Management teams to develop and deliver product-marketing programs.
The role is both strategic and highly tactical and requires a flexible and highly adaptive approach to ramp-up conditions. The position requires exceptional collaborative, teaming and consensus building abilities, as well as proficiency in cross-discipline, cross-divisional and cross-product group cooperation.
Overall Responsibilities
- Market analysis including sizing, growth, trends, industry dynamics, etc.
- Development of overall market strategy
- Target markets
- Customer profiles
- Go-to-market strategy (i.e. direct, channel, partner, etc.)
- Product positioning and messaging
- Competitor analysis, differentiation and positioning including products, position, pricing, etc.
- Development of cross-functional, integrated marketing programs to expedite and grow sales, support lead generation and build awareness
- Planning, managing, and executing product launches
- Oversee and track marketing activities to ensure quality and consistency
- Track and measure results of all marketing and lead generation activities to determine effectiveness of each type of campaign.
- Oversight and development of presentations for analysts, sales, etc.
- Development of sales training and tools, including sales presentations, marketing collateral, and competitive positioning
- Coordinate and conduct sales and partner training
- Speak at conferences and events
Desired Qualifications and Experience:
- Minimum of 5+ years of product marketing experience in a software applications company with 8+ years of work experience in technology. Telecommunication Services background REQUIRED. Audio, Video, managed services experience a plus.
- Demonstrated ability to contribute strategic level thinking and influence direction
- Demonstrated experience creating and executing detailed marketing plans that drive sales and revenue
- Demonstrated leadership and team-building skills to create shared visions and accomplish team goals
- Strong organizational and attention to detail skills.
- Experience developing and delivering outbound product messages independently.
- Experience working on multiple products and services simultaneously.
- Exceptional written and verbal skills.
- Degree in Marketing or Business or Engineering
- Technical Product Management perspective is a plus
Sr. Web Developer
Location: San Jose, CA
Job Number: 2008
The Sr. Web Developer functions as an API expert for WebEx.com, MarketFirst and provides marketing interfaces to the Webex Services. The Sr Web Developer will interface with product management, product marketing, marketing and sales to deliver Web sites and applications that optimize the user experience of prospects, customers on the Web. The Sr. Web Developer will assist Web design resources (internal and external) in making technology decisions required to optimize web design and development. The Sr. Web Developer will also contribute to the evolution of the WebEx services delivered via Webex.com e.g. Pay-per-Use, Free trials and mywebex.com. Specific support for the XML API version will be required.
Overall Responsibilities:- Develop customer facing web sites, landing pages and web applications that optimizes the user experience of WebEx services through the WebEx.com
- Design and develop Web sites to support marketing programs through the use of the WebEx APIs
- Work with Product management to provide WebEx service requirements needed to support online customer acquisition and lead generation programs.
- Assist in the testing and QA of newly released API as required.
- 3-5 years in a progressively responsible senior technical role, development, or professional services role, with clear understanding of API interfaces.
- Strong technical background familiar with Web technologies such as HTML, PHP, JavaScript, XML, Java, Flash as well as standard software development practices.
- Understanding of database design and development
- Focus on user experience information design
- Exemplary customer satisfaction mind-set a must.
- BA/BS degree or equivalent work experience.
- Demonstrated leadership and customer relationship skills.
- Excellent verbal and written communication skills.
- Team oriented, motivated self-starter who thrives in a fast paced dynamic environment.